Your job ad needs to emulate the culture of your company, this will draw in the right people. If you are too vague you will find that you are sifting through applicants that don’t fit in with what you are looking for, take the time to be specific!
Any ad that you provide should have elements that will appeal to the people you are looking for, to achieve this, try and describe the position in a way that when someone looks at it, they go: “That’s me!”. Make them think that this will be the perfect environment and position for them, get this person excited!
Your company should have its own Coca Cola Secret Recipe for recruitment. Pinpoint that secret sauce that brings in the stellar team you’ve always wanted, and don’t share it! Our secret sauce comes from our 10+ years experience in digital marketing – it comes down to 3 tricks that help us generate noticeably more qualified applicants than traditional methods.
Involve the Team
Get your other employees involved with ratings and specific questions. This might mean you bring in candidates to meet the current team and then have a discussion afterwards on the collective opinion. If it is for a specific field, have some of the existing members write up some questions that will help narrow down the perfect person for what is already going on in the company.
Closing, closing, closing! Candidates have other options. Failure to recognize this means you’re likely to invest hours into your perfect candidate only to lose them to a competitor that was better able to present the offer. Most hiring managers bring in 1-3 people per year. Professional recruiters bring in hundreds. Just like top sales reps, they know how to close the deal – and it comes down to navigating the candidates needs, doubts and concerns.
Get out there
Outbound search may seem like a thing of the past, but you can’t hide behind your computer screen. I don’t mean recruiter spam on Linkedin. Look for events happening in your community; job fairs, co-op programs, and conferences where you can physically display your company and speak with candidates face to face. This also takes out some of the guesswork of online first impressions!