When building your brand for a company that provides either goods or services, one of the most important things you should be doing is building an internal database. This is used to track consumer insights and help you plan out your business and marketing strategies down the road.
CRM can also be seen as a Constituent Relationship Management tool. You don’t just want to handle your customers and immediate leads. You also want to track and pay attention to buddies, complementary businesses, and nurture leads. All of these groups will lead to new business, brand awareness, and, if done right, overall success in the business
CRMs can be used to manage your external relationship outside of the organization. Having a clear dashboard of your partners and buddies, showing what level of involvement you are at, can help you to leverage those connections in the outside world through a few different ways:
- Partner post sharing
- Events collaboration
All of these are important in building your brand awareness, and ultimately gaining leads.