The Right Pay Per Click Service For Your Budget
Want more clicks, leads and sales? Pay Per Click services (PPC) might be the right strategy for your business.
Paid advertising makes your information easier to find. Displayed above organic results on Google, your competitors’ Adwords ads can get more clicks and generate more conversions, even if your website is already ranking well organically. This is why it is essential for businesses to have their PPC ads listed at the top of Google (or other search engine) search results in addition to traditional SEO. If there is ever been a time to invest in pay per click services, that time is now.
At Entreflow Consulting Group, our team of Google Adwords experts have extensive experience developing, planning and implementing PPC marketing strategies. We use a combination of the latest industry and PPC best practices to provide the most cost-effective Pay Per Click services that will help your business reach its goals while saving you thousands of dollars.
|ROI||Pay Per Click services provide traceable and quantifiable results (traffic, conversions…). A PPC strategy is an investment allowing businesses to increase their reach when the competitive environment is strong or the website doesn’t rank properly on search engine yet.|
|Cost efficient||Rather than spending lots of money on your campaigns, we will find the small opportunities and improvement to implement on your campaigns that will have the biggest impact on your results.|
|Better conversion rates||Thanks to our experience, we are able to deliver better results in less time time and budget to drive better performance. Our Adwords experts will be able to identify the right users to target that will maximize your conversion rates.|
|Google certified||We are Google Partners. This means that we are on top of the current best practices of Google advertising, that we have the expertise to take the best decisions for your business goals to reach its goals, but also that we are in direct contact with Google to ensure reactivity when|
|Time efficiency||Bid management, keyword development and ad copy are a daily activity that can take lots of time for business owners. An Adwords expert has the processes and experience necessary to deliver performing results in no time.|
|Cross channel optimization||Our Pay Per Click and Google experts will evaluate how your website is ranking for the top searched terms compared to the competition and come with a tailor made PPC action plan to reach the missed opportunities, until a SEO marketing strategy is implemented.|
The team of digital marketing consultants at Entreflow Consulting Group will use their expertise in PPC best practices to develop and execute a strategy that is specific to your business and its goals, as well as identify any gaps in your conversion funnel. From identifying highly searched terms to designing highly converting ads, we will come up with specific measurable and data-backed recommendations and reporting that will maximize impact on your business goals and results.
One of the first steps of an efficient Pay Per Click strategy is to identify what users are searching on Google and how well you rank on each term. The often ignored second step is to understand context and intention in search – i.e. are users searching with a buying intention or not. Our Adwords experts will make sure to identify as many effective user intended search terms as possible, then prioritize them by search volume and competitiveness, to make sure that your website ads appear on search engines whenever potential clients are looking for your business. Using the right keywords in your ads guarantees better ranking and better conversions from your Pay Per Click campaigns. This keyword research is also a great start to any SEO strategy.
Campaign audit and competitive analysis
We will evaluate the current state of your Pay Per Click campaign while identifying areas for improvement and optimization. We will also see what the competition is doing, what search terms, ads or ad formats are used and where there is any opportunities for your business.
Depending on your business goals and target, we will define who will see your ads. This can be done through geo-targeting or by creating customized lists that our Adwords experts will create.
Ads and landing pages copywriting
Once the right keywords and targets identified, we will create different compelling ads and messaging that will be tested to find the right variation bringing the best click-through and conversion rates. Different landing pages will be tested, either using existing pages of your website, or customized pages that our team of marketing experts and designers will create and optimize for conversion-optimization objectives.
Regular monitoring and reporting
To maximize your campaigns performance, we regularly monitor and optimize your ads, targeting and keywords. Reporting will be done to detailed how well your campaigns are performing and any additional recommendations we would have to maximize results.
Entreflow Consulting Group specializes in ensuring the most impactful online presence for each of our marketing clients, either B2B or B2C in Canada. Our team works hard to stay on the forefront of the fast-paced marketing industry and trends to offer comprehensive digital marketing services, including SEO, PPC, Social Media Marketing, Email Marketing, Content Marketing, Social Media Advertising. To deliver impactful marketing results to small businesses and emerging startups, we surround ourselves with top class experienced marketing professionals, entrepreneurs, founders, UX designers and MBAs, that successfully worked for startups and renowned multinationals.
Certifications: B.A.(hons), B.Ed, CPA, CMA
WorkEx: Long-term international experience in finance and training, HR consulting and HR management. Managed HR and compensation for MoneyMart, provided financial guidance for the C-Suite at Lululemon, launched a recruitment agency.
Expert Status: Financial Analysis, HR, Entrepreneurship
Past Travels: Central America, South America, Europe, Southeast Asia, Australia
Ted Talk Topic: happiness and the law of attraction
Hero: Brian Tracey & Elon Musk
Dream Education Sabbatical: Blockchain development
Certifications: B.Sc., MBA, MBA
WorkEx: Grew a tech start-up to profitability, quadrupling revenues. Consulted for major software developers and other technology and manufacturing and services business throughout North America. Founded an innovative mobile mechanic start-up, then grew and sold the brand. 10+ years in software marketing and sales leadership.
Expert Status:Growth, Marketing, Sales, Start-ups
Past Travels: United States, Thailand, Hawaii, Mexico, Ecuador, Kenya, United Kingdom, UK, France, Germany, Caribbean
Ted Talk Topic: Incentives
Dream Education Sabbatical: Rock n’ Roll Cello
Certifications: B.A. (hons), Master
WorkEx: 10 years in marketing, including 8 years in digital marketing both in Europe and in Canada for local and international brands, both in startup and large organization environments.
Expert Status: : Digital marketing strategy, international marketing, French
Past Travels: Europe, North Africa, Caribbean, US and Canada
Ted Talk Topic: What traveling and living abroad can bring to your life
Hero: Simone Veil
Dream Education Sabbatical: learn photography, piano or archeology
WorkEx: 6 years in administrative work in a car dealership and financial industry.
Expert Status: anything administrative related, HR and recruiting
Past Travels: United Kingdom, France, Spain, Germany, Italy, Croatia, United States
Ted Talk Topic: Why working while going to school is important
Hero: All the women in my life
Dream Education Sabbatical: Learn to speak German
Certifications: CPB, CPA, CGA, MBA
WorkEx: 10 years of Small Business & Start-Up experience from within accounting firms and within Industry
Expert Status: Small Business Accounting/Bookkeeping
Past Travels: Paris, London, Toronto, NYC
Ted Talk Topic: Financial Planning & Small business
Hero: Elon Musk
Dream Education Sabbatical: Investment
Certifications: B.B.A. In Accounting
WorkEx: 10+ years experience in accounting and management on a local and international level. Worked at small and large organization in different industries (Hospitality, Oil & Gas, and Manufacturing)
Expert Status: Business Development
Past Travels: United States, Caribbean, Mexico, Europe, United Kingdom, Southern Asia, Northern Asia, Southern India
Ted Talk Topic: Cross-culture
Hero: Sada Guru
Dream Education Sabbatical: Piano or Guitar.
WorkEx: Over 15 years experience in accounting and management in several industries including public practice, non-profit, marketing, video/tv production, facility services, construction, retail and consulting, located in Canada and Internationally,
Expert Status: Small businesses accounting & bookkeeping
Past Travels: Europe, North America, Asia, Central America, South America, Europe, Southeast Asia, Australia
Ted Talk Topic: Why we do what we do
Hero: My Mum
Dream Education Sabbatical: Blockchain development, learn guitar or reiki
Certifications: B.B.A. in Accounting
WorkEx: 4+ years in bookkeeping and accounting in public practice working with clients in food & beverage, hotels, transport, not-for-profit, construction, software, and consulting/training services industries
Expert Status: Small business bookkeeping and accounting
Past Travels: Mexico, Thailand, Vietnam, Indonesia, Australia, USA
Ted Talk Topic: How spending time outdoors can have positive impacts on your everyday life
Hero: My dad
Dream Education Sabbatical: Holistic nutrition
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