The Right Content To The Right Target
Why are you reading this? I know how you got here. You found our ad or search listing, so that part of our marketing consultants strategy worked…
But why are you still reading? Already you’ve spent more time on this page than the average visitor. You should have left by now, but you’re intrigued by this unique and conversational style. I’m using effective writing and a dash of business psychology to keep you reading – NO, not to waste your time. To make a point!
You came here to learn how content can impact your business, and potentially to learn how the Entreflow content marketing service can help. So here’s the point: if you find content that intrigues you, that makes you think, that aligns with your interests and your desired outcomes, you will read it. The more time you spend with this content, the more likely you are to consider our ideas and engage with our brand.
You have to make sure that the content you produce is something that your ideal customers are looking for. And you have to make sure that your content is part of an overall plan that gives value, that converts casual readers to engaged readers and eventually to paying clients.
|Cost efficient||Our team of content marketing consultants will help your from the strategy building and planning to the implementation of your content strategy to ensure you efficiency.|
|SEO and conversion friendly content||For high performing digital content, writers need to be proficient in the best SEO and conversion practices as well as be able to identify and provide content that relates to all consumer experiences. Our content writers and consultants have such experience.|
|Time efficiency||Content generation is time consuming for business owners. A marketing consultant has the processes and experience necessary to deliver high-performing content in no time.|
|Fresh ideas||Our content consultants will bring an outsider’s opinion and will help you find new opportunities for converting content that you didn’t think about, while taking into account market opportunity, customer needs, personas as well as business strategy|
|Cross channel optimization||To optimize your content strategy, we make sure that your brand identify and messaging is consistent from one channel to another, but also that your website is optimized for your strategy and goals.|
|Content diversity||Our team of content consultants are experienced and certified in marketing, design, copywriting and photography allowing us to generate different types of content. Diversity on your digital platforms < href=”#”> (social media, blog, email) is key for conversion.|
Content is only as valuable as the planning behind it. The team of digital marketing consultants at Entreflow Consulting Group will use their expertise in content generation best practices to develop and execute a strategy that is specific to your business and its goals, as well as identify and address any content gaps in your conversion funnel. From defining which channel to use to deliver your message to your audience, to the type of content to use and how frequently, we will come up with specific, measurable and data-backed recommendations and reporting that will maximize impact on your business goals and results.
Content strategy and planning
Part of our content marketing service is to create a tailor-made multiplatform content strategy to achieve your business goals using data-driven action plans and industry best practices that will maximize your online presence.
Entreflow marketing consultants provide detailed website copy that incorporates SEO and UX best practices for your landing pages to maximize readability and lead generation.
Blog posts are used to increase brand awareness in search engines and referral sources as well as show your expertise to visitors to increase conversions. As part of our content marketing service, we will craft articles that are true to your brand identity, speak to your target and allows you to reach your business goals, while using the SEO best practices
As part of our content marketing service, our team will transform your data and complex topics into engaging easy-to-understand content (infographics, illustrations…) to maximize engagement and conversions from your social media, blog posts, landing pages.
From brand awareness to lead generation, our team of marketing experts will craft email templates and content for your promotional and transactional communications while using the best practices to ensure high deliverability and clicks rates from your emailing database at every stage of the sales funnel.
Entreflow Consulting Group specializes in ensuring the most impactful online presence for each of our marketing clients, either B2B or B2C in Canada and internationally. Our team works hard to stay on the forefront of the fast-paced marketing industry and trends to offer comprehensive digital marketing services, including SEO, PPC, Social Media Marketing, Email Marketing, Content Marketing, Social Media Advertising. To deliver impactful marketing results to small businesses and emerging startups, we surround ourselves with top class experienced marketing professionals, entrepreneurs, founders, UX designers and MBAs, that successfully worked for startups and renowned multinationals.
Certifications: B.A.(hons), B.Ed, CPA, CMA
WorkEx: Long-term international experience in finance and training, HR consulting and HR management. Managed HR and compensation for MoneyMart, provided financial guidance for the C-Suite at Lululemon, launched a recruitment agency.
Expert Status: Financial Analysis, HR, Entrepreneurship
Past Travels: Central America, South America, Europe, Southeast Asia, Australia
Ted Talk Topic: happiness and the law of attraction
Hero: Brian Tracey & Elon Musk
Dream Education Sabbatical: Blockchain development
Certifications: B.Sc., MBA, MBA
WorkEx: Grew a tech start-up to profitability, quadrupling revenues. Consulted for major software developers and other technology and manufacturing and services business throughout North America. Founded an innovative mobile mechanic start-up, then grew and sold the brand. 10+ years in software marketing and sales leadership.
Expert Status:Growth, Marketing, Sales, Start-ups
Past Travels: United States, Thailand, Hawaii, Mexico, Ecuador, Kenya, United Kingdom, UK, France, Germany, Caribbean
Ted Talk Topic: Incentives
Dream Education Sabbatical: Rock n’ Roll Cello
Certifications: B.A. (hons), Master
WorkEx: 10 years in marketing, including 8 years in digital marketing both in Europe and in Canada for local and international brands, both in startup and large organization environments.
Expert Status: : Digital marketing strategy, international marketing, French
Past Travels: Europe, North Africa, Caribbean, US and Canada
Ted Talk Topic: What traveling and living abroad can bring to your life
Hero: Simone Veil
Dream Education Sabbatical: learn photography, piano or archeology
WorkEx: 6 years in administrative work in a car dealership and financial industry.
Expert Status: anything administrative related, HR and recruiting
Past Travels: United Kingdom, France, Spain, Germany, Italy, Croatia, United States
Ted Talk Topic: Why working while going to school is important
Hero: All the women in my life
Dream Education Sabbatical: Learn to speak German
Certifications: CPB, CPA, CGA, MBA
WorkEx: 10 years of Small Business & Start-Up experience from within accounting firms and within Industry
Expert Status: Small Business Accounting/Bookkeeping
Past Travels: Paris, London, Toronto, NYC
Ted Talk Topic: Financial Planning & Small business
Hero: Elon Musk
Dream Education Sabbatical: Investment
Certifications: B.B.A. In Accounting
WorkEx: 10+ years experience in accounting and management on a local and international level. Worked at small and large organization in different industries (Hospitality, Oil & Gas, and Manufacturing)
Expert Status: Business Development
Past Travels: United States, Caribbean, Mexico, Europe, United Kingdom, Southern Asia, Northern Asia, Southern India
Ted Talk Topic: Cross-culture
Hero: Sada Guru
Dream Education Sabbatical: Piano or Guitar.
WorkEx: Over 15 years experience in accounting and management in several industries including public practice, non-profit, marketing, video/tv production, facility services, construction, retail and consulting, located in Canada and Internationally,
Expert Status: Small businesses accounting & bookkeeping
Past Travels: Europe, North America, Asia, Central America, South America, Europe, Southeast Asia, Australia
Ted Talk Topic: Why we do what we do
Hero: My Mum
Dream Education Sabbatical: Blockchain development, learn guitar or reiki
Certifications: B.B.A. in Accounting
WorkEx: 4+ years in bookkeeping and accounting in public practice working with clients in food & beverage, hotels, transport, not-for-profit, construction, software, and consulting/training services industries
Expert Status: Small business bookkeeping and accounting
Past Travels: Mexico, Thailand, Vietnam, Indonesia, Australia, USA
Ted Talk Topic: How spending time outdoors can have positive impacts on your everyday life
Hero: My dad
Dream Education Sabbatical: Holistic nutrition
HAVE A BUSINESS NEED?
10 Best marketing strategies for small businesses
April 11, 2019
There is so much that can be done in marketing that it can be really difficult to identify what could have the greatest impact on your business. It is especially the case if you are a small business owner, with no marketing department, with limited budget or time to spend on marketing. So what can you do for your products or services to remain competitive?
Why small businesses should invest in digital marketing?
April 11, 2019
In a recent survey conducted by LOCO BC, a non-profit organization promoting the benefits of doing business in BC, about 40% of small businesses in BC are spending no more than $99 per year on marketing, either traditional or digital.
How to Start Your Own Business
April 11, 2019
So you’ve decided to venture into the world of business ownership, but you aren’t sure where to start. With the statistics of failed startup businesses, it’s understandable to be wary of getting started; but as long as you properly prepare, you can increase your chances of launching a successful business.
Our clients say the nicest things
“They have seriously helped my business get organized and take things that were holding us back from moving forward off of our hands.”
Daniel Moscovitch | More Hot Leads
“Helina and the team are a joy to work with. They are so down to earth, charismatic and tech savy, that getting help from Entreflow is easy and a breath of fresh air.”
Pax Frias | Restore Human