Marketing Strategy

Avoid the buzzwords. Get a marketing plan that works.

Check your junk mail and you’ll find plenty of offers for promotional materials, print, appointment setting, direct mail, etc. Finding someone to help with your marketing efforts is not difficult. The hard part is deciding how much effort to spend on each channel, and finding who the true experts are to run your campaigns.

benefits

  1. A practical, analytical and disciplined approach

  2. Executive-level knowledge and experience that spans decades and $millions

  3. Innovative and creative solutions, sized right for your business

get started

with a free discovery session

604.359.5594

 

“Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock

Marketing Plan

A marketing plan avoids the buzz and goes for practical solutions:

  • Break down your market (segments or tribes)
  • Choose a group to focus on (targeting)
  • Define your product or service to appeal to that group, relative to competing solutions (positioning)
  • Describe your offering in your market’s language (messaging)
  • Spread the message (communication)

Marketing Mix – Marketing Budget

The marketing mix considers all vehicles of communication for spreading the message. Considering where people within the target audience go and how they make purchasing decisions informs choices about how much money and effort to spend on channels like Social Media, Direct Marketing, SEO, Events, Direct Sales, etc.

marketing strategy

  • Market research and analysis
  • Segmentation, targeting and positioning
  • Defining product, price, promotion and place

Messaging and positioning

  • Target market profiling
  • Competitive analysis and unique selling proposition
  • Drafting messaging content

Go-to-market planning

  • Defining the marketing mix
  • Marketing budget allocation
  • Campaign definition and project planning

Marketing execution and management

  • Hire us for SEO
  • Hire us for Social Media Engagement
  • Hire us for PR
  • Hire us for marketing automation

got questions

shadow-ornament